Tuesday, November 5, 2013

L'Invitation au Voyage - Venice, from Louis Vuitton



David Bowie appears in the second instalment of Vuitton’s “L’Invitation au Voyage” 

She lands on a hot air balloon on Venice' Piazza San Marco, serenaded by David Bowie performing a special version of 'I'd rather be high' Together with Arizona Muse, Bowie stars the second instalment of the Louis Vuitton multimedia project, directed by Roman Gavrais.

The story is the second chapter in the moving story from the brand, shot in Venice this summer. A few snippets have already been released and the campaign film will be revealed on November 7th together with the new travel app named Louis Vuitton Pass, giving the fans access to more exclusive content. 
Experience a virtual world bringing the advertising campaigns to life, unveil a dedicated space with videos and images of 'behind the scenes' and 'making of'. Discover the products showcased in the campaign and share inspirational content.  


The Story

"L'Invitation au Voyage – Venice” is the second chapter in an intriguing and moving
story from Louis Vuitton. Drama and fantasy come together to create tension in an
allegory of travel, inviting those who see it to become master of their own destiny. A
Venetian adventure has a surprise, both for its female protagonist, and its spectators. The story shifts from the first chapter’s journey through the air to travelling through time.
Arizona Muse, combining elegance and confidence, asserts her spirit of adventure as she arrives in Venice in the dead of night. Astonished by a music coming from a magnificent palazzo, she strides through the archways of the Piazza San Marco and open the doors confidently.David Bowie is sitting at a harpsichord. Their eyes meet. Enthralled by her beauty and elegance, the musician plays a unique version of “I’d rather be high” on the harpsichord, it seems to have been written just for her. The music works its magic; suddenly Arizona is surrounded by a whole cast of characters, each more extravagant than the next, appearing to emerge from a dream.These characters form a scene reminiscent of timeless Venetian cinematography. Arizona Muse is clearly very moved by the experience.
The young woman closes her eyes. If it is a dream, she is engraving the memory in the very depths of her soul.When she opens her eyes again, the music has stopped. It is daytime. All the characters have disappeared. David Bowie is no longer there. Arizona pulls a musical score from her Vivienne bag; the only evidence of the incredible experience that the two of them have shared. Her boldness has allowed her to experience an extraordinary adventure; a waking dream. She leaves, fulfilled by what has happened, and heads towards her destiny: as an ancient Chinese boat awaits her on the lagoon.
 (wwd.com)






























Images courtesy of Louis Vuitton

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